Privacy Policy
Privacy Policy
Last updated: September 7, 2026
This Privacy Policy explains how Hilaine (“Hilaine,” “we,” “us,” or “our”) collects, uses, stores, and shares personal information when you visit hilainesoftbra.com, purchase our products, contact us, or otherwise use our services.
Our store is hosted by Shopify. Shopify processes personal information when visitors access our store or place orders. Information submitted to our store may be shared with Shopify and other service providers, including providers located in countries other than your own, as necessary to operate our services.
Personal Information We Collect
Depending on how you interact with our store, we may collect:
- Contact information: such as your name, email address, billing information, and shipping information;
- Order information: such as products purchased, order history, returns, and transaction details;
- Account information: such as login credentials and account preferences, if customer accounts are available;
- Payment information: processed securely by Shopify and applicable payment providers;
- Device and usage information: such as IP address, browser type, device type, pages viewed, referral information, and interactions with our website;
- Customer service information: including messages, requests, photographs, and other information submitted when contacting us;
- Marketing preferences: including whether you have agreed to receive promotional communications.
How We Collect Information
We may collect personal information:
- Directly from you when you place an order, create an account, subscribe to communications, or contact us;
- Automatically through cookies and similar technologies when you use our website;
- From Shopify, payment processors, delivery carriers, analytics providers, advertising partners, and other service providers;
- From other parties where permitted by applicable law.
How We Use Personal Information
We may use personal information to:
- Process payments and fulfill orders;
- Arrange shipping and provide order updates;
- Process returns, exchanges, and refunds;
- Provide customer support;
- Operate, maintain, secure, and improve our website;
- Detect and prevent fraud, abuse, and security threats;
- Personalize website content and shopping experiences;
- Measure website performance and understand customer interactions;
- Send marketing communications where permitted and according to your preferences;
- Comply with legal, regulatory, tax, accounting, and contractual obligations;
- Protect our rights and the rights of our customers and service providers.
Legal Bases for Processing
Where applicable law requires a legal basis, we process personal information because it is necessary to perform a contract with you, comply with legal obligations, pursue legitimate business interests, protect legal rights, or because you have provided consent.
Cookies and Similar Technologies
We and our service providers use cookies, pixels, tags, and similar technologies to operate the website, remember your preferences, understand how visitors use the store, prevent fraud, measure performance, and support advertising and marketing activities.
Cookies may include:
- Essential cookies required for checkout, security, and website functionality;
- Preference cookies used to remember choices and settings;
- Analytics cookies used to understand website traffic and performance;
- Advertising cookies used to measure campaigns and provide relevant advertising, where permitted.
You may manage cookies through your browser settings and, where available, through the privacy controls or cookie banner displayed on our website. Blocking certain cookies may affect website functionality.
How We Share Personal Information
We may share personal information with:
- Shopify, which hosts and supports our online store;
- Payment processors and fraud-prevention providers;
- Shipping, fulfillment, logistics, and delivery providers;
- Analytics, marketing, and advertising service providers;
- Technology, cloud storage, security, and customer support providers;
- Professional advisers, auditors, insurers, and legal service providers;
- Government authorities or other parties when disclosure is legally required;
- A purchaser or successor in connection with a merger, acquisition, restructuring, or transfer of business assets.
We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us, except where independently permitted or required by law.
Shopify
Our store is powered by Shopify. Shopify may collect and process personal information to provide its platform, checkout, security, analytics, and related services. Depending on our enabled store settings, Shopify may also process information to improve or personalize services across interactions with Shopify and other merchants.
For additional information about Shopify’s processing practices, please review the Shopify Consumer Privacy Policy.
International Data Transfers
Our service providers may process information in countries other than the country where you live. These countries may have different data protection laws. Where required, appropriate safeguards will be used for international transfers.
Data Retention
We retain personal information only for as long as reasonably necessary to provide our services, maintain business and transaction records, resolve disputes, prevent fraud, enforce agreements, and comply with legal obligations.
The retention period may vary depending on the type of information and the reason it was collected.
Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.
Your Privacy Rights
Depending on your location, you may have the right to:
- Request access to personal information held about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of certain personal information;
- Request restriction of or object to certain processing;
- Request a portable copy of certain information;
- Withdraw consent where processing relies on consent;
- Opt out of certain targeted advertising, sharing, or data sales where applicable;
- Unsubscribe from marketing emails;
- Submit a complaint to an applicable data protection authority.
To exercise a privacy right, contact us at contact@hilainesoftbra.com. We may need to verify your identity before completing a request. Authorized representatives may submit requests where permitted by law, subject to appropriate verification.
Marketing Communications
You may unsubscribe from marketing emails by using the unsubscribe option included in the message or by contacting us. You may still receive non-promotional communications related to purchases, account security, or customer service.
Children’s Privacy
Our services are not intended for children who are unable to legally consent to the processing of their personal information under applicable law. We do not knowingly collect personal information from children in violation of applicable law.
Third-Party Websites
Our website may contain links to websites operated by third parties. We are not responsible for the privacy, security, or content practices of third-party websites. Please review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our practices, technologies, services, or legal obligations. The revised version will be posted on this page with an updated revision date.
Contact
For questions about this Privacy Policy or to submit a privacy request, contact:
We reply within 24-48 hours.